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August 21, 2008
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Packaging
Australian firm to supply ‘green’ bags for Olympics

Biograde’s compostable bags
MELBOURNE, AUSTRALIA (June 17, 2008) -- An Australian bioplastic manufacturer has won a contract to provide biodegradable packaging to the Beijing 2008 Olympic and Paralympic Games. Biograde Ltd., headquartered in Melbourne, will supply seven types of bag to Olympic organizers for use as bin liners, branded show bags and waste management bags. Factors that played a key role in the committee’s choice of Biograde were that its bags meet the European compostability standard, a requirement of the committee, and the fact that the packaging can be produced at the company’s plant in Nanjing, Jiangsu province.

New logo, bottle highlights Coke’s Olympic sponsorship
BEIJING (April 17, 2007) -- Coca-Cola Co. is promoting its global sponsorship of the 2008 Olympic Games in Beijing, as well as the company´s overall brand image in its fastest-growing Chinese market, with the introduction of a new composite logo and packaging that will be used internationally. The new bottle keeps Coke´s signature curves and red color, but is slimmer and taller, and targets the youth market.

  
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