Stay with the Name You Trust in Asia
If you need to advertise in Asia, but don't know where to turn, start with a name you trust - Plastics News. The PlasticsNews.com/China
Web site, launched in June 2005, continues to grow and reach more industry professionals in the region. Plastics News is your familiar
advertising option in an unfamiliar region.
Plastics News serves the region with two products:
- PlasticsNews.com/China - A Web site available in Chinese and English, containing articles written by correspondents in the region as well as
Plastics News' veteran staff.
- PN China eWeekly - A Chinese and English language e-mail news broadcast every week with the article headlines linking back to the site.
Subscription is free.
Site visitors and eWeekly subscribers are predominately processors (71 percent) and in Mainland China (56 percent). More than 83 percent of pages are
accessed in Chinese each month.
The Plastics News editorial staff covers a wide range of meetings and events. Plastics News also exhibits at two trade shows in
the region each year - in 2008 they will be ChinaPlas in Shanghai and Taipei Plas in Taiwan.
Staff with Expertise in China Markets
Nina Ying Sun - Nina is a Chinese native who is a full-time staff reporter based in
PN's Akron, Ohio, office. Before coming to graduate
school in the U.S., she worked as a reporter for Hong Kong's Chinese-language newspaper
Ta-Kung Pao and was a front-page editor of the overseas
edition of
People's Daily, China's largest newspaper.
Lauren Hilgers - Lauren has been based in Shanghai since 2006. Before that she worked for the
Los Angeles Times and the
Austin Chronicle
in Texas. In China, she has written on finance, energy and culture for publications including
Securities Industry News, the
China Economic Review
and the
Shanghai Business Review. She has also lived in South Africa and India and speaks Chinese and Spanish.
Gurdip Singh - Gurdip has been working as a reporter for more than two decades for a number of international news organizations. Based in Singapore,
he contributes stories to
PN on the Asian plastics industry as well as stories on the Asian petroleum, steel and commodities markets to
international publications.
Steve Toloken - Steve was
PN's full-time staff reporter in Washington, D.C., from 1997 until early 2006 when he relocated to Hong Kong.
He had extensive daily newspaper reporting experience before joining
PN. Steve's knowledge of the plastics industry gives him a unique view
of the companies and events he reports on throughout Asia.
China Site and Broadcast Ad Rates
(All rates in U.S. dollars)
| Web Site & eWeekly | 3 Months | 12 Months | Tab Print Advertisers |
|
| Platinum sponsorship | N/A | $70,590 | $60,002 |
| Gold sponsorship | N/A | $49,413 | $42,001 |
| Silver sponsorship | $11,294 | $37,648 | $32,001 |
| Web Site Only Packages | No Time Specified |
|
| 100,000 ad impressions | $11,765 |
| 200,000 ad impressions | $18,824 |
| 300,000 ad impressions | $21,177 |
| Web Site Only | 1 Month | 3 Months | 6 Months | 12 Months |
|
| Leader board | $2,353 | $6,177 | $9,412 | $12,647 |
| Banner | $1,118 | $3,059 | $5,883 | $8,824 |
| Button | $471 | $1,177 | $2,118 | $3,824 |
| Gross prices. Effective October 1, 2007. |
Platinum Sponsorship
- E-mail: The exclusive mini-skyscraper plus one of only three available banners.
- Web Site: The exclusive home page leader board, a rotating mini-skyscraper on inside pages, plus a run-of-site button ad.
- The most prominent and exclusive positions on both products.
Gold Sponsorship
- E-mail: One of the three banner ads.
- Web Site: A rotating mini-skyscraper and a rotating banner ad on the home page, plus a run-of-site button ad.
- Guarantees prominent display on the e-mail and Web site home page.
Silver Sponsorship
- E-mail: Button ad.
- Web Site: Banner ad rotating in the most prominent home page banner ad position plus a run-of-site button ad.
- Guaranteed display on the e-mail and Web site home page.
China Web Site-Only Ad Packages
- Advertiser provides leader board, banner and button for display in all parts of site not reserved for exclusive advertisers.
- Each ad type will get at least 25 percent of the total impressions bought.
China Web Site Individual Ads
- Ads are run-of-site and may include home page exposure.
- Ads are guaranteed a minimum of 6,000 impressions per month.
- Ads may be in Chinese and English languages.
Ad Sizes (Web Site and Broadcast):
| Width x Height (pixels) | Maximum file size |
|
| Banner | 468 x 60 | 15KB |
| Button | 120 x 90 | 12KB |
| Leader board | 728 x 90 | 18KB |
| Mini-skyscraper | 120 x 240 | 15KB |
Advertisers may provide English and Chinese language ad files or elect to use the same ad on both broadcasts.
Ads may be animated GIF, JPG or Macromedia Flash files. Flash files have a maximum initial download size as indicated above and a maximum total download
size of 50KB.
Flash ad files cannot be used for eWeekly broadcast ads.
To see samples, visit: www.PlasticsNews.com/China
Chinese Language News Supplements at Asian Shows
Plastics News will publish Chinese language news supplements for distribution at the two biggest industry trade shows in Asia in 2008, with
special print and Web advertising packages available.
The shows are ChinaPlas, April 17-20 in Shanghai, and Taipei Plas, Sept. 18-22 in Taipei, Taiwan. The supplements will be 8-12 standard pages each and
contain original stories reported by PN reporters and correspondents from around the world.
Advertising packages for each supplement consist of a print ad plus Web ads on PlasticsNews.com/China for just US $5,900 net per show. The unique package
includes:
PRINT: Ads (Chinese or English language) will be four-color, standard size (8" x 10") page. PN frequency and any applicable rebates
apply.
WEB: Advertiser gets a giant leader board ad (728 x 90 pixels), banner ad (468 x 60 pixels) and button ad (120 x 90 pixels) rotating on
PlasticsNews.com/China. Each ad will stay live for three months and receive a minimum of 33,333 impressions - more than 100,000 total ad impressions. Ads
may be in Chinese for the Chinese-language portion of the site and English for the English portion of the site, or the same ad can run on both. Total
package cost of $5,900 net for one show represents a savings of $6,895 over purchasing the print ad (regularly $2,795) and the Web ads ($10,000) separately.
Ad space is limited and package advertisers will get first priority. Buy advertising packages for both shows and get a 10 percent discount off the net rate
for both orders.
Plastics News' extensive coverage of NPE2009, North America's largest plastics trade show, included 17 news videos
shot on-site in Chicago. View the English-language clips here.
