Is China important to your company's future? Many companies have watched their customers expand in or move to Asia and wondered how to establish their own presence in that marketplace. The answer is Plastics News!

For over a year, PN has worked hard to establish its presence in Greater China and its brand is quickly gaining recognition in mainland China, Taiwan and Hong Kong. That gives you a familiar advertising alternative in an unfamiliar marketplace. PN has two electronic products serving the region:

• PlasticsNews.com/China - A Web site available in both simplified Chinese and English containing articles written by correspondents in the region as well as Plastics News' veteran staff.
  
• PN China eWeekly - A Chinese and English language e-mail news broadcast every Wednesday containing the headlines and summaries of articles published in the last week, linking back to the Web site.

Both products were launched in June 2005 and have enjoyed strong growth in readership.

PlasticsNews.com/China, the Web site, offers the same high-quality news articles you have seen in PN since 1989. The editorial content is a mixture of stories written from the region that appear only on the China site and stories that appear in Plastics News but have been rewritten or expanded for this regional audience. Access is free to all visitors.

Plastics News China eWeekly, the e-mail broadcast, extends PN's reach into the region with headlines and summaries of every new article on the Web site and provides advertisers an excellent opportunity to display their brand to a larger audience. Subscription to the eWeekly broadcast is free.

Plastics News' editorial staff covered more than 20 events in person in Asia during 2006 and the newspaper exhibited at two major trade shows in 2005 and two more in 2006. In-person editorial coverage and exhibits at trade shows will continue in 2007.

Nina Ying Sun - Nina is a Chinese native who is a full-time staff reporter based in PN's Akron, Ohio, office. Before coming to graduate school in the U.S., she worked as a reporter for Hong Kong's Chinese-language newspaper Ta-Kung Pao and was a front-page editor of the overseas edition of People's Daily, China's largest newspaper.

Katherine Peavy Sima - Based in Shanghai for eight years, Katherine has extensive experience as a risk management consultant conducting pre-joint venture, M&A, and IPO due diligence for multinational companies, and as a magazine and Web site publisher in China. She is fluent in Mandarin.
 

Gurdip Singh - Gurdip has been working as a reporter for more than two decades for a number of international news organizations. Based in Singapore, he contributes stories to PN on the Asian plastics industry as well as stories on the Asian petroleum, steel and commodities markets to international publications.


Steve Toloken - Steve was PN's full-time staff reporter in Washington, D.C., from 1997 until early 2006 when he relocated to Hong Kong. He had extensive daily newspaper reporting experience before joining PN. Steve's knowledge of the plastics industry gives him a unique view of the companies and events he reports on throughout Asia.

• E-mail: The exclusive mini-skyscraper plus one of only three available banners.
• Web Site: The exclusive home page leader board, a rotating mini-skyscraper on inside pages, plus a run-of-site button ad.
• The most prominent and exclusive positions on both products.

• E-mail: One of the three banner ads.
• Web Site: A rotating mini-skyscraper and a rotating banner ad on the home page, plus a run-of-site button ad.
• Guarantees prominent display on the e-mail and Web site home page.

• E-mail: Button ad.
• Web Site: Banner ad rotating in the most prominent home page banner ad position plus a run-of-site button ad.
• Guaranteed display on the e-mail and Web site home page.

• Advertiser provides leader board, banner and button for display in all parts of site not reserved for exclusive advertisers.
• Each ad type will get at least 25 percent of the total impressions bought.

Advertisers may provide English and Chinese language ad files or elect to use the same ad on both broadcasts.

Ads may be animated GIF, JPG or Macromedia Flash files. Flash files have a maximum initial download size as indicated above and a maximum total download size of 50KB. See page 17 for modification required to Flash files.

To see samples, visit: www.PlasticsNews.com/China